About Us

Welcome to our world of skin care, you belong here.

Why dew lab?

Dewy skin describes skin that isn't oily or overly shiny and greasy. It's all about healthy-looking, glowing skin. We want to formulate products that help you achieve dewy skin hence the name dew lab.

Our Inspiration

We like to think we are a mashup of a juice bar and a beauty lab. We are inspired by fresh-pressed fruit and veggie smoothies and the detoxed and nourished feeling you get after you drink a vitamin packed smoothie. We create products that do that for your skin.

Pure, active, superfood skincare.

Our mission is to create healthy, non-toxic skincare products that deliver results, not reactions. We do this by incorporating clinical actives and natural bio-active plant ingredients that complement each other into our formulations.  

We are founded on 3 core values: Inclusivity, Accessibility and Sustainability. 


We want to create a comfortable space for you no matter what your skin type or condition is. We do not believe in "good skin" or "bad skin", we want to help you achieve your happiest, healthiest skin. We want you to feel like you are welcome here.


Effective skin care can often be inaccessible. We want to change this. We aim to do this by being honest about our ingredients and pricing our products fairly. We won't be the cheapest (because good ingredients are worth the investment) but we also aim to price our products so that they are more accessible.


We are working towards a sustainable future with conscious and considered business, sourcing and packaging practices. We use organic and/or upcycled ingredients where possible and we since inception we have manufactured in New Zealand to reduce our carbon footprint.

As conscious consumers:

  • We source from exclusively eco-cert and biogro suppliers only.

  • We use organic and/or upcycled vegan ingredients.

  • We are toxin free = our banned ingredients list is longer than our product ingredients list.